Muzmatch: the app that is dating the way in which Muslims find love. Safety is vital for any other reasons.
Shahzad Younas’s Muslim app that is dating 15,000 partners meet and acquire hitched. He informs Amelia Heathman about contemporary love
- Amelia Heathman
- Thursday 25 July 2019 13:59
The expression goes: ‘Muslims don’t date, we marry’, ” claims Shahzad Younas, creator and CEO for the Muslim matching software Muzmatch. “It’s a generalised expression but it strikes the nail in the mind. If I’m fulfilling a lady, we’re both reasoning, is this individual wedding product? ”
Muzmatch is actually dubbed the Muslim Tinder but Younas isn’t therefore satisfied with the contrast.
It utilizes some typical structures that are dating-app such as for example swipes and likes, but rather of centering on casual hook-ups it’s all about assisting Muslims find anyone to marry.
Numerous Muslims are required to marry young also to some body for the exact same faith. Choices consist of using a matchmaker, which computer technology graduate Younas defines as “like getting your CV passed around” to locate a partner that is appropriate. So that it had been back in 2014, after hearing their buddies swap tales about dating battles, which he decided to produce an software that could make the dating process more “halal” — acceptable in religious legislation.
Younas quit their task as a good investment banker and invested 6 months working days that are 18-hour create Muzmatch in their room. Half a year after releasing, the application had produced its very first marriage.
“A few got in contact to express ‘thank you, we got hitched due to your app’. I became like, OK, that is real, ” he said. The outcomes talk on their own: Muzmatch has one or more. 5 million people plus some 15,000 partners have married after fulfilling upon it.
It produced title it me you’re looking for? For it self away from Muslim community because of an advertising campaign that went regarding the Tube a year ago featuring Lionel Richie singing: “Halal, is” The app ranks higher for downloads than the other religious-focused matching apps including JSwipe (Jewish) and Salt (Christian), according to analytics company App Annie, so it’s no wonder the big dating companies have come knocking in terms of competitors.
Younas won’t mention who, but claims he has turned them straight straight down everytime. “We’re on an objective to transform how Muslims across the world think of marriage, and obtain married. ”
Plenty of work goes in making certain Muzmatch is a space that is safe Muslims to chat and satisfy on the web. In 2016, the working platform introduced selfie verification to make certain everybody in the software is whom they state they have been. The organization includes a group in Bangladesh which, alongside its HQ in Aldgate, manually moderates every profile.
Other privacy features are embedded. Users can request a chaperone show up in conversations from the application, such as for example a member of the family, as per an Islamic principle that whenever unmarried gents and ladies chat a alternative party should show up. Users may also make sure they’ve no profile image to their account or details such as for example their name that is full they may be as personal online as you can. “It’s about comprehending that Muslims are incredibly diverse therefore we don’t would you like to force individuals down a specific road. We should function as the space that is safe offer top-level privacy to your users, ” says Younas.
Security is vital for any other reasons.
“We get lots of EDL kinds and people that are right-wing that you great deal of abuse — putting up Bin Laden images and all sorts of that sort of stuff, ” claims Younas. “The positive thing is they get spotted quickly and eliminated and we also can block those users in a permanent means. ” Regarding the upside, Muzmatch comes with non-Muslims registering since they’re interested in the religion, such the 50-plus guy whom transformed into Islam after meeting some body regarding the app. “The human being tales can be pressing. We’re wanting to tread that line of being available but equally being faithful to our community. It’s a tricky line to walk down but http://primabrides.com/russian-bridess/ We think we’ve nailed it. ”
Therefore what’s next? The start-up has accomplished profitability because of its premium paid-for tier however the next phase is to carry on to enhance the software and its particular features, and expand the group as well as its reach. “Purely on a figures foundation, one-fifth around the globe is Muslim, ” claims Younas. “On top of this, we estimate there remain 400 million Muslims who’re solitary and qualified. We have a look at that, and we’ve not produced dent. ”
To assist Muzmatch in its objective, the start-up has now announced the close of a large show A money round for $7m. Investors included respected Silicon Valley-based accelerator Y Combinator – Younas participated into the programme back in 2017 – also as Luxor Capital.
“Shahzad has obviously made a thing that individuals want, ” claims Tim Brady, someone at Y Combinator. “He is really a resourceful creator who happens to be hearing their users plus in the procedure has continued to develop a great service for the Muslim community, in a manner that conventional organizations have neglected to do. “
Beyond bringing individuals together, Younas additionally would like to alter attitudes when you look at the Muslim world in order that marriage is approached in a contemporary way. “My vision is the fact that whenever Muslims around the globe think of engaged and getting married Muzmatch pops into the mind — plus it feels as though an evident, non-taboo action to take, ” he states. “I always think Muslims are five years behind the conventional, specially when it comes down to technology. Now it is time to allow them to get caught up. ”